Water Safety
Drowning is a serious problem. Globally, an estimated one
million people drown every year. The World Health Organization
reports drowning is the 3rd leading cause of unintentional death in
children and youth. In some countries in the Southeast Asia and
Western Pacific regions, drowning is the leading cause of
unintentional injury among children.
Water Smart® Campaign
The Lifesaving Society's ongoing public education campaign aims
to make Canadians "Water Smart." The campaign target groups,
messages, and priorities are based on the Society's analysis of its
annual drowning and other relevant research. The Water Smart
Campaign encourages individuals in high-risk target groups to
exercise safe and responsible behaviour in and around water to
prevent water-related injuries.
Our Water Smart drowning prevention campaign is funded through
donations, community fundraising events and sponsorships. If you
would like to donate to the Lifesaving Society, or discuss ways in
which you can contribute, please contact the Society's office.
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DROWNING IN CANADA
In Canada, drowning is the No. 1 cause of unintentional
injury deaths among children 1-4 years of age, and the second
leading cause of preventable death for children under 10
years. With some 500 fatalities annually, drowning is
the third leading cause of unintentional death among Canadians
under 60 years of age (surpassed only by motor vehicle collisions
and poisoning).